Jobs and Careers

Social Media Coordinator

• Responsible for ensuring that all content is consistent with the university's brand voice, messaging, and strategic objectives.
• Collaborate with the marketing team to ensure the social media content strategy aligns with overarching marketing objectives.  
• Full time, Ongoing position based in Hobart

About the opportunity

As the Social Media Coordinator for the university, your role is critical in supporting and implementing the social media content strategy. Your primary responsibility is the creation of captivating, engaging, and brand-aligned content across various social media platforms. Your responsibilities encompass overseeing the entire content lifecycle from conceptualisation to execution.

A unique aspect of the role involves managing a pool of student ambassadors who contribute to content creation by supporting them to share their success through storytelling in the development of engaging content. This involves not only generating your own creative content but also guiding and coordinating with student ambassadors to produce diverse and authentic content that resonates with our target audience.

What you’ll do:

• Find, source, and identify student talent through promotion, advertising, and networking.
• Manage a roster of content creators by working collaboratively with other teams across the University to recruit students to actively contribute and support their ongoing engagement. 
• Provide ongoing training, advice, feedback, and mentorship to students to ensure the production of quality content in alignment with brand guidelines.
• Edit student content as required and provide other content support to ensure optimal outputs.
• Manage distribution of the student creator budget and maintain these records to manage workflow in line with key deliverables.
• Attend events on and off campus to provide support to student creators and as a sole creator when required.
• Undertake other duties to support the social media team when required, as directed by the Social Media Manager.

What we’re looking for:

• A bachelor’s degree in marketing, Communications, Journalism, Public Relations, or a related field is often preferred.
• Proven experience with social media management, content creation, and understanding of social media analytics to continue to improve performance.
• Proficiency in using social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.), and familiarity with social media management tools (such as Brandwatch).
• Understanding of how social media fits into the broader digital marketing strategy including content marketing, and email marketing.
• Experience in creating a variety of content types such as text, images, video, and infographics.

Salary details

Appointment to this role will be at HEO 6 and will have a total remuneration package of up to $113,029 comprising base salary within the range of $89,091 to $96,606 plus 17% superannuation.

How to Apply

• This vacancy is being advertised internally only in the first instance to current staff.
• In submitting your application, you acknowledge you have/intend to discuss your interest in this vacancy with your current manager and understand they may need to be contacted confidentially by the hiring manager as part of the assessment of your application.
• To apply online, please provide your CV and 1-2-page cover letter outlining your interest in the role, skills, capabilities and experience.  You do not need to separately address the Role Specific Skills, Knowledge and Experience.
• For further information about this position, please contact Clara White, Social Media Manager, clara.white@utas.edu.au or 03 6226 6212.
• Please visit https://www.utas.edu.au/jobs/applying for our guide to applying and details on the recruitment process.
• Please refer to the attached Position Description Below for full details.

 Position Description - 500536 -Social Media Coordinator.pdf

Applications close Thursday, 5 December 2024, 11.55pm

To be eligible for this position, you are required to have Australian citizenship, permanent residence or a current valid visa that allows you to fulfil the requirements of this role.