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Looking to become part of a welcoming and collaborative community making a difference for Tasmania and the World? View our current career opportunities here.

Marketing Performance Analyst

Apply now Job no: 499187
Work type: Full time
Location: Statewide (all locations in Tasmania), Hobart
Categories: Marketing & Communications

  • Collaborate with a progressive team at the forefront of technology
  • Lead process improvement initiatives to determine best marketing decisions
  • Full time ongoing position with excellent benefits & career progression

The Opportunity

Working as part of the Future Students Marketing team, you will be responsible for the digital analytics and insights function across Marketing.  As a subject matter expert, you will have the opportunity to uplift the analytical skills and capabilities of the marketing team to deliver a strong data centric culture in Marketing. The role will also deliver actionable insights to continuously improve the student experience across all touchpoints and work alongside the Digital, Brand and Marketing Services teams to ensure recommendations are actioned.

About the University

At the University of Tasmania, success takes a quiet determination and adaptability. In turn, this makes us broader, more rounded, multi-skilled thinkers and creative problem solvers, and it sees our institution generate powerful ideas for and from Tasmania. Because of our unique setting and challenges we go beyond creating places of learning. We strive to stimulate economic growth, lift literacy, improve health outcomes for Tasmania and nurture our environment as it nurtures us. We welcome enquiring minds, from near and far, to join us in our pursuit of the extraordinary.

What’s Required

Strong background in marketing analytics and digital performance reporting will be the key to your success in this role. To help us effectively report on the performance of full lifecycle marketing campaigns, you will demonstrate hands-on experience using google analytics and creating user led dashboards. As we focus on generating data-driven actionable insights that drive strategic marketing decisions, your proven ability to analyse and provide insight into the performance of our website and online marketing campaigns across email, display/programmatic, search and social media will see you succeed in this critical role. Your excellent teamwork skills with the ability to establish and foster good working relationships with a diverse range of people and to help team members achieve common goals quickly and effectively will be highly regarded.

What’s on Offer?

You’ll have access to staff benefits and discounts for health, fitness, accommodation, and banking to name a few. You will have the opportunity to work on interesting and meaningful digital products that make a tangible difference to our community. On offer are salary packaging options, 17% superannuation and relocation assistance for those considering a move to Tasmania.

Belong - Be You

People are at the heart of everything we do. Our vision is to ensure that our people feel encouraged and supported to bring their whole selves to work. Fostering diversity and inclusion is our key priority, supporting our communities to come together in ways that empower connection, learning, belonging and growth. Celebrating the strengths that diversity brings will enable us to achieve our vision and mission. Applications are encouraged from all sectors of the community. Tell us how we can make this job work for you.

Considering a move to take up this opportunity?

Offering a breath of fresh air, our island State’s wild landscapes, unique towns and fascinating history have something for everyone. Tasmania has crafted a unique brand of creativity and adventure; case in point: world-famous MONA and the exceptional mountain bike tracks of Derby. Our world-famous food and wine provide an abundance of fresh seafood, family-run wineries and distilleries, and culinary experiences celebrating farm-fresh produce.

How to Apply?

If this role is of interest, we look forward to hearing from you.

  • Please provide your up-to-date resume,
  • A 1- 2 page cover letter outlining your suitability and motivation for the role,
  • Full responses to the selection criteria outlined in the Position Description (only if required)

For further information about this position, please contact the Talent Acquisition team via

Applications Close 11:55pm Sunday 1st October 2023

Download File Marketing Performance Analyst PD September 2023.pdf

COVID-19 Update:

The University of Tasmania strongly encourages employees to maintain COVID-19 vaccination in line with relevant Australian Government health advice.

Advertised: Tasmania Standard Time
Applications close: Tasmania Daylight Time

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